Soylent, the high-protein, ready-to-drink meal, is on a mission to drive the success of UK esports team Endpoint (EP) as they begin their journey to become the first UK team in the global top 30.
The announcement comes just two days after Endpoint competed in the ESL CS:GO Premiership Winter Finals, the world’s longest-running professional CS:GO league, which saw them pip top esports teams to the post in the Counterstrike tournament.
Affordable, satisfying, and packed with nutrition, Soylent was developed in the world’s biggest tech hub, Silicon Valley, as a solution to the food voids tech whizz kids faced when launching their own start-up businesses.
Commenting on the partnership, VP of Brand Marketing at Soylent, Andrew Thomas, said: “Helping people on their path to success is at the core of our brand. The Endpoint team is on the cusp of becoming one of the most successful esports teams in the UK, therefore, this partnership was a no-brainer. After all, Soylent has been developed to help people dodge food voids, which is our way of describing those situations in which you make unwise food decisions you’ll likely regret. Food Voids are usually borne out of a lack of time to find a healthy meal, so it was a natural fit for us to help fuel the Endpoint’s success with our ready-to-drink meals, which contain the nutrition they need when training and competing.”
As part of the partnership, the Endpoint team will take full advantage of the high-protein, ready-to-drink meal as they compete in global gaming tournaments throughout the year, allowing them more time to focus on the job in hand, winning and becoming the first ever UK esports team to enter the top 30 leagues.
The partnership will also give Endpoint fans gameplay giveaways where they can compete against the UK's best players and help fuel their matches in addition to providing sampling opportunities and social media campaigns.
Peter Thompson, COO of Endpoint said: “We’ve dominated the UK CS: GO scene for the last two years and felt it’s time to take the team - and UK esports league - to the next level and try to become the first UK team in the global top 30. In Soylent, we’ve found the perfect partner as they know what it takes to win and have the product to help us do so. And it tastes great too… the team can vouch for that!”
Research conducted by Soylent in the UK indicated that almost a quarter of gamers skip one meal every day*, especially when in the heat of (an online) battle or the midst of an epic quest. This is where Soylent can really help fuel success in keeping gamers topped up with the nutrition they need while allowing them to maximize their gameplay and focus on winning.
In 2018, Soylent fuelled an Endpoint boot camp which took place 10 days before Insomnia Gaming Tournament 2018 in which the team championed.
Three Soylent ready-to-drink variants are available now via Amazon UK in Cacao, Cafe Mocha and Original flavours. Priced at £39.00 for a case of 12 bottles (£3.25 per bottle). On the 8th January Soylent is 30% off through the Amazon Eat & Drink Well channel.
