King, a leading interactive entertainment company for the mobile world and creators of one of the world’s most popular mobile gaming franchises, Candy Crush, last night illuminated the New York skyline with the highly anticipated and latest addition to the franchise, Candy Crush Friends Saga.
More than 500 fans and celebrities gathered at Brookfield Place, New York, to see the stunning new 3D world and characters in Candy Crush Friends Saga, brought to life on a 26-storey canvas, helping to set a new world record for the largest architectural projection-mapped game ever!
Skeery Jones of Z100 radio opened the event before Candy Crush Friends Saga was unveiled by two mega-fans, chosen from the Candy Crush community of millions. Joining them was actress, singer and Candy Crush friend, Vanessa Hudgens, who, wielding a 5ft lollipop, helped to trigger the first unveiling of the game on 250 Vesey Street.
Next came Candy Crush character favourites Misty, Tiffi, Yeti and Odus, who peeped through curtains and danced to the crowd. For the first time in franchise history, the 3D characters play an integral role in the new game, helping players beat tricky blockers with their unique powers.
VIP celebrities including Chloe Moretz, Emily Ratajkowski, Vanessa Hudgens and Ashlee Simpson joined lucky Candy Crush fans, walking a 120ft pink ‘Candy Carpet’ before playing the new game as the audience watched the building react to every match and swipe!
And if the night wasn’t sweet enough, a surprise DJ set from Lil Jon played out crowds with a thirty-minute performance as the characters danced on the building before it erupted into a magnificent ‘candyworks” display!
Sebastian Knutsson, Co-Founder and Chief Creative Officer at King said: “We are very fortunate to have such a big community of fans and we wanted to take the opportunity to invite a select few to come and play a key role in launching the newest game in the franchise, rewarding them with a gameplay experience like no other. We flew in two mega fans to officially unveil the new game and its new 3D look in the most epic way – through a world record-breaking live projection! We hope all Candy Crush fans around the world enjoy the new game as much as we loved launching it at this epic event!”
Candy Crush Friends Saga is available to download and play worldwide now from the Apple App Store, Google Play, Amazon Appstore and Windows App Store.
For more information, please visit: Candycrushfriendssaga.com